Untitled Document

Graphic Design

Zeolyst International has been specializing in zeolite powders, catalysts, and adsorbents since 1988, emerging as a global leader for both commercial and specialized zeolites. They combine the zeolite product development and manufacturing skills of parent companies, PQ Corporation and CRI International, Inc., a member of the Royal Dutch Shell Group of companies, into a single entity.

McLaughlin & Morgan created an unusual graphic approach to a very common problem -getting noticed. The basic chemical products they produce are most often represented by the usual chemical symbols. McL & M decided to be unusual. We created something to set them apart. To make them memorable and we succeeded with the very unique critters.